Website SEO Copywriting Services
We write web copy that works for people AND for search engines (SEO = Search Engine Optimisation). We make sure that your website works for your business.
Effective Website Copy
People on the web are impatient, and you’ll lose the reader within seconds if your words don't address their needs.
We understand how people read on the web and how they use websites. By putting the right words in the right places, we create effective SEO website copy that persuades people to click, phone or buy.
A well-designed website is only a starting point, no matter how good it looks and what it can do. Without well-written and relevant words, you won't be credible and you won't convince anyone to take action.
Research and Keywords
It’s part of our job to ask questions and to research the market. We’ll find out what matters to you – and what matters to your customers. We won’t start writing for your website until we’ve got a thorough understanding of what you offer and what you do.
We’ll also research keywords and use them in our copywriting. Keyword-rich SEO website copy is an important element in getting a good place in the search engine listings.
And because it uses the words your customers use, keyword-rich copy connects with readers, makes them comfortable, and convinces them that they are in the right place. They stay on your site longer, and are more likely to buy or to contact you.
It’s not unusual to feel that no-one else could understand your business the way you do, and that you’re the only one who can write the words for your website. In fact, because you're so close to your business, you're probably the worst person to write for it. By looking at things as an outsider, we see what your customers see - and we write what they need to read.
Re-writes or New Sites
If it's time to re-brand your product or service or simply to update the wording, we can help. If you've just developed a site, but have run out of time to think about the words, we'll get the pages filled for you. And if you're planning a new website, you'll find our input useful right from the start.
We'll advise on the structure of the site, taking into account how people are likely to use it, and we'll use the results of our keyword research to recommend page names and link text that will make the site easy to use and search-engine friendly.
We'll also liaise with your website designer to ensure that all elements of the site work together.
The Finished Web Page
We'll use any web content management system to add the words directly into draft pages for your review, publishing them as soon as you are ready. Alternatively, we'll liaise with your web developer to get the pages right. Whichever way, we'll make the process as painless as possible for you.
Don't let your website let you down.
For words that are as professional as you are, contact us now.