Copywriting

We write web content, sales letters, flyers, print and e-mail newsletters, articles, and press releases. We also work with clients on sales proposals and business plans.

No matter how tight your marketing budget, good writing is not a luxury. It's essential in presenting a professional image and in promoting your business or organisation.

A good copywriter will provide effective words that make a positive impact and lead readers towards action.

Why Words Matter

There are more ways than ever to make words work for your business.

Your website is your window to the world. It's no good paying a website designer to make you a sophisticated website if the content doesn't live up to the design. Words are what will keep the reader on your site and lead them to contact you or to buy.

Articles on other websites will bring people to your site, and give you those incoming links so valued by Google. E-newsletters have become a recognised way of keeping in touch with customers and contacts - make them worthwhile for the recipient, and you'll be remembered.

Traditional direct mail is still effective in the right circumstances, whilst press releases in the right publications can generate a huge amount of interest with no advertising space costs.

Flyers and brochures are important in many businesses. But they will look cheap and unprofessional if the writing is poor. Get the words right, and your printing costs become worthwhile.

Whatever the format, good copywriting is key.

Copywriting Prices

To give two examples: copywriting for a one page sales letter costs £60 plus VAT, and website content for a small business site will typically cost between £250 and £550 plus VAT.

For small projects such as a sales letter, you pay only when and if you are happy with the work. For larger copywriting projects, we'll agree the first part and move on from there.

Our prices are always for the project, not for a specific quantity of words. We will discuss with you what you want to achieve, agree how best we can do this, and quote a fixed cost based on how long we think it will take to do the job.

We can also manage print projects for you, liaising directly with the designer and printer to get the job done. We can work with your own contacts, or recommend our own.

Beware of copywriters who charge by the quantity of words they write. You don't want lots of words, just the right ones. Concise and effective copy takes longer to write than wordy text that loses your readers half way through.